CL ARTDROP
Young Ones Brief: DoorDash
Overview:
For this project, I created a series of engaging Instagram posts to promote DoorDash’s Express Delivery subscription benefit, offering users 4 FREE Express Deliveries per month. The goal was to highlight the convenience, speed, and freshness that subscribers enjoy while encouraging sign-ups through clear and compelling calls to action.
Year: Spring 2025
Role: Layout, Visual Design, Social Media Design
Tool: Adobe Photoshop, Adobe Illustrator
Challenge:
The main challenge of this project was finding a way to communicate a repetitive offer (4 free express deliveries per month) in a way that felt fresh, engaging, and not overly promotional across multiple Instagram posts. Since social media users scroll quickly and often skip over ads, it was important to capture attention immediately while also clearly and concisely delivering all the key details of the promotion.
Solution:
To tackle this challenge, I developed a content strategy that combined varied messaging approaches with a consistent core theme. I created four distinct Instagram posts, each highlighting a different benefit of the DoorDash Express Delivery offer— speed, food freshness, convenience, and exclusive perks. This approach allowed me to keep the content engaging while reinforcing the value of the subscription.
Reflection:
This project strengthened my skills in digital marketing and social media content creation, especially when communicating promotional offers in a compelling and digestible way. Writing multiple posts for a single campaign challenged me to think creatively about repurposing core information without losing the audience’s interest.
I learned the importance of balancing clarity with creativity—delivering important details quickly while keeping the tone engaging and on-brand. I also gained experience in strategic messaging, ensuring each post served a specific purpose, whether to build interest, emphasize benefits, or prompt immediate action.
Overall, this project reinforced how thoughtful design and copywriting work to drive results on social media platforms.