CL ARTDROP
Creative Brief:
2028 Olympics Branding Project
Year: Spring 2025
Role: Branding Design, Merchandise Design, Visual
Tool: Adobe Photoshop, Adobe Illustrator, Procreate
Overview:
This project envisions the branding and visual identity for a hypothetical Kyoto 2028 Olympics, blending tradition and innovation to create a design that reflects Kyoto’s rich heritage and modern spirit. The branding captures the city’s timeless beauty, athletic energy, and commitment to sustainability while delivering a fresh and dynamic look for the global stage.
Brand Identity
Typography:
Color Platte:
#0a3f71
#920000
#e51f1f
#b9e073
#ffe7ad
Logo:
The logo for the Kyoto 2028 Olympics is inspired by the iconic Kiyomizu-dera Pagoda, a symbol of Kyoto’s rich cultural heritage and architectural beauty. This design blends tradition and modernity, representing Kyoto as a city that honors its past while embracing the excitement and energy of the Olympic Games.
Posters:
Social Media:
Pictogram:
Ticket:
Stamps:
Banknote & Coin:
Merchandise:
Wayfinding:
Reflection:
The Kyoto 2028 Olympics branding project was a chance to combine history and modern design. Inspired by Kiyomizu-dera Pagoda, the logo represents Kyoto’s tradition, innovation, and Olympic spirit while appealing to people worldwide.
This project helped me improve my branding and design skills, especially in balancing old and new styles. If I continued, I would explore merchandise and event graphics to strengthen my branding further.
Overall, this project was a great learning experience in creativity, storytelling, and design.